Tuesday, March 7th, 2023.
Hey, it’s TJ Miller, “you want some game?” Let's #tipundathehat!
For the best indie music from indie artists, click, and follow Indie Artist Of The Week Unda The Hat. This week, Four Washington. Be sure to hit the like button and follow this amazing group of indie artists. They will be big time soon.
The AI invasion - Let’s go -
Is AI (Artificial Intelligence) the next big thing in the music industry, or is it going to wreck the industry? Will it take jobs away from musicians, engineers, and graphic artists? Fighting it seems as smart as the horse and buggy trying to fight the onset of the car.
According to Zahn of ABCNewsGo (2023), Artificial intelligence could displace roughly 15% of workers, or 400 million people, worldwide between 2016 and 2030, according to a McKinsey study. In a scenario of wide AI adoption, the share of jobs displaced could rise to as much as 30%, the firm found. Staggering huh? So what does that mean for artists and graphic artists and folks that do what we do? You know every time the industry “flips,” everyone concludes that the music industry is dead. I remember old-school industry cats swore that they would never use email, “if they can’t call me, or I can’t call them, they won’t hear from me!” Yeah, those cats are not in the game anymore. Here’s a riddle for you what does a pencil have to do with a cassette tape? 🤣🤣 Then came the CD, then streaming took away the CD. Now the CD is not totally dead but they sure are trying aren’t they? How do you kill it? Stop making the hardware. You can’t play a CD in the car, or on your computer, and you sure look like a permanent #tbt Throwback if you were to start walking around with a CD Walkman (remember those 😆) Here’s a sobering thought, my 20-year-old has never owned a CD, and I’m sure today’s artist of the week Four Washington hasn’t either.
On another quick note, sometimes these changes are fiscally advantageous for the artists. Studio time is significantly lower because, with the right software, you make your beats at the house. I also remember with graphic artists would charge you an arm and a leg to do an album cover. Now get Canva, watch YouTube for an hour and you got all the artwork you need.
As musicbusiness worldwide (2022) says It should come as no surprise that artificial intelligence (AI) is now capable of generating stunningly beautiful still images from creative text. Training a neural network and learning capability isn’t linear – it’s exponential. It is therefore reasonable to assert that we will soon see AI-generated music becoming an increasingly cost-effective alternative to human creativity. Now with AI creating both visual and audio content, there’s a question that needs to be answered, who gets paid and how? How do you copyright an AI song, how do you trademark an AI artist? See while folks are fighting over who uses autotune and mixtapes a whole new thing is going on over here and the courts aren’t on it yet. Guess that’s up to the slow-moving RIAA to fight for us in congress. (oops did I say that out loud 🫢).
Billboard.com (2023) reports, the current existential threat (to the music industry) is artificial intelligence (AI), a software leviathan with a voracious appetite for copyrighted works, and a prolific capacity for human-free creative processes. Whether AI will kill the humanity of music remains debatable. What is not up for debate is that AI raises many legal issues. While courts have yet to weigh in, the U.S. Copyright Office has issued instructive decisions and made AI-related copyright issues a 2023 priority. I remember a conversation a long long time ago when I was a little fella, in the barbershop when the OGs were saying they taking the ditch digging jobs from the people and using machines to dig the ditch. Another younger OG said, well you can fight the machine and progress and lose, or you can learn to work those machines and keep your job. I didn’t understand why those old cats got mad at him for saying that…..I do now!
This week's #IAOTW - Independent Artists Of The Week is - Four Washington. four dynamic sibling singers from Jackson, MS, by way of Ridgeland. Cameron, Carmen, Reggie, and Arriannia. Qadree El-Amin of Southpaw Entertainment manages them. Click on their name link, scroll down to their picture, then click and support. You won’t believe how talented these young cats are.
For more information on this or to hire Unda The Hat as your brand or label consultant send a message via undathehat.com. See you next week!!