Tuesday, April 23rd, 2024.
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Unda The Hat is now doing affiliate marketing for Amazon. “As an Amazon Associate, I earn a commission from qualifying purchases.” We feature musical equipment, OG music band Tees & merch, games, and books. This week's feature is Donyea Goodman
Social Media Ads verzuz Marketing, what’s the difference? - Let’s Geaux -
Well, it’s more than obvious that in today’s digital age, social media is incredibly important to get your music everywhere it needs to go. Targeting the right audience, finding your niche, and staying consistent, it’s crazy how this business has evolved. It’s no longer just good enough just to be proficient on your instrument, or be a wordsmith on the mic, or even be a great DJ. You’ve got to either master social media or get someone on your team who can, so you can just do the music.
Understanding the ins and outs of social media can be exhausting at times. I mean really, sometimes it makes no sense, especially when the platforms are constantly changing. Well, all I’m going to do is break down the difference between ads and marketing for you.
So let’s start with the free stuff, well more like free’ish. Social Media Marketing.
Social media marketing is usually the process of organically posting and sharing content on social media platforms to build relationships with fans, promote your music, and drive traffic to your website. Social media marketing is a long-term strategy that takes time and effort to build, but it can be a very effective way to connect with your fans and grow your music career. There are a few aspects of social media marketing that must happen for you to be successful at it. First, you need authenticity. This is back to finding your niche that we spoke about in a previous post. Organic reach. Now this is a tricky one. Generally, with an organic post, you get about 5% of your friend/follower base. The way to beat that % is to have your followers post to their friends and so on. The only way to do that is to be consistent, yep, it’s time-consuming, but it’s got to get done. You are in this for the long-term results. IG, Spotify, and TikTok are taking down fake followers and bots. They’ve figured out the plug, so don’t get caught slipping. The competition is tough, but if you find your niche and your audience it makes it that much easier.
As far as ads go, this is where you open the bag. Ads on social media, like radio or TV (still viable mediums btw), cost money. The game here is to target target target. Ads are all about your target audience. Know them, cater to them, and have them become advocates for you. Platforms have really good measurable result tools. Using detailed analytics allows you to see what's working and what’s not. Looking at tools like your cost per result helps you know if you are spending money in the right place, conducting the right type of ad, and furthering your reach. Now I will say, if you don’t know what you are doing, you’re going to spend a lot of unnecessary money. Take a class, hire someone or something, just don’t throw good money after bad.
So you must ask yourself, what’s good for you? Your best bet is to know what your specific goal and budget is.
If you're looking for quick results, such as lead generation or sales, social media ads may be a good option. If you're looking to build a long-term relationship with your fans, social media marketing may be a better choice. If you’re not already following me on social media, I’d be glad if you would. Unda the hat media on IG, Undathehat on FB, Twitter, and TikTok. Holla at me!
Here's a table summarizing the key differences between social media ads and social media marketing:
Feature |
Social Media Ads |
Social Media Marketing |
| Cost |
Paid |
Organic |
| Targeting |
Specific demographics, interests, and behaviors |
Broad or specific audiences |
| Goals |
Generate leads, drive sales, increase brand awareness |
Build relationships with fans, create brand loyalty, drive traffic to a website |
| Lifespan |
Short-term |
Long-term |
| Focus |
Immediate results |
Lasting connection with fans |
This week's #IAOTW - Independent Artists Of The Week is - Donyea Goodman.
Donyea is a Stellar Award-nominated producer with over 18 years of music production experience. He started playing the drums at 3 years old and keys soon after.
Click on the name link, scroll down to the picture, and then click, and support. For more information on this or to hire Unda The Hat as your brand or label consultant send a message via undathehat.com. If you are an Indie artist and want to be featured, hit me up. See you next week!!