Download verzuz Streaming, & Independent Artist of the Week.

Hey, it’s TJ Miller, you want some game? Let's Tip Unda The Hat!  

This week, Download and Streams,  Let’s go -  

Both downloads and streams involve files being sent to a device like a smartphone, tablet, laptop etc. The obvious difference is one keeps the download, and the stream is played utilizing that device, similar to satellite radio with a subscription. You will sell your audio product via your own selling site or a DSP. A DSP or Digital Service Provider is a digital retail store (sometimes called an eTailer) like iTunes, Amazon, Apple Music or Spotify. When your song or album is downloaded, you are able to earn both mechanical and performance royalties on these sales depending on the copyright owner(s) of course.   

Downloaded files were the first format of digital music that fans stole😏…..uhh I mean - could purchase; however, according to the RIAA, total revenues from streaming grew 20% to $8.8 billion in 2019, while digital downloads from DSP’s grew only 8%. So if iTunes is selling your CD to someone who saw your video on YouTube, that means you have the opportunity to tell him on YouTube to come to your own site and buy it there, and keep all the revenue; and last I checked all means ALL. The best place to sell downloads is your own website, it gives you control of the revenue, specials, promotions, ads of all your music and merch product. You can utilize social media, email and text marketing to drive traffic to your online store inside your site. I would suggest Bandzoogle, band or not, especially for the customer service and availability to chat during business hours.  

Now I’ve posted this before, but thought this might be a good place to recapitulate. Here is how many streams it takes to make one dollar from DSP’s. Do yourself a favor and get a website. 

Streaming Service Avg. payout per stream # of streams to earn one dollar # of streams to earn minimum wage
Napster $0.019 53 77,474
Tidal $0.0125 80 117,760
Apple Music $0.00735 136 200,272
Google Play $0.00676 147 217,751
Deezer $0.0064 156 230,000
Spotify $0.00437 229 336,842
Amazon $0.00402 249 366,169
Pandora $0.00133 752 1,106,767
YouTube $0.00069 1,449 2,133,333

*U.S. monthly minimum wage of $1,472 **Premium tier

This week's Independent Artists of the Week Mahogany TheArtist featured at The virtual Jazz Jam at Jazz Becuzz tonight Tuesday at 8:30 CST on Facebook and YouTube live. She has a new funk/Soul EP coming in May and wants you to name it. Go to @mahoganytheartistfanpage on facebook and write your suggestion. Winner gets free downloaded music.  

For more information or to hire Unda The Hat as your brand or label consultant send a message via undathehat.com. See you next week.  

 

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