Logo & Indie Artist Of The Week - ME! MrTJ Miller

  

Tuesday, November 29th, 2022. 

Hey, it’s TJ Miller, you want some game? Let's Tip Unda The Hat!  

For the best indie music from indie artists, click, and follow Indie Artist Of The Week Unda The Hat. This week, MrTJ Miller Be sure to hit the like button and follow this amazing group of indie artists. They will be major soon - 

Logo do you really need one?  Let’s go - 

When you think of logos for musical artists you usually think of bands. More bands than solo singers have their own branding tool called the logo.  I would suggest however, that anyone on this musical journey should have their own logo. Whether you’re just getting started or you’ve been at this for a while, a logo is a crucial part of your brand identity as a solo artist or a band. A logo helps to give legitimacy to being an actual brand. Labels don’t sell music as much as they sell brands in this new music business. You have to understand that you are a brand, not just an artist, an entrepreneur of the highest musical order. The music industry has been as much as a visual art as it is auditory since the onset of the music video. Consequently, since social medias arrival, visual content is even more important. Establishing your brand is second only to your music. Moreover, everything is important; even and especially the color. Every color has an emotion attached to it. So different colours can have different effects on different people. The color has to be on brand topic with your persona so that you exude the right vibe for you as a solo artist or a band. If you are just starting out, a logo is an opportunity to help fans get it, and understand who you are in a glance, your identity and the type of music you do. Keeping it simple is not always as easy as it sounds, but you need to keep is simple. It’s like a musical hook. You want something that is going to stay in the mind of the viewer when they see it, and everytime they see it they need to think of you.  

A question you should ask yourself when designing your brand is what are you trying to accomplish? Again everything is important, if it’s too complex, people will have to look at it twice or three times just to get it, and by that time you’ve lost them. Make sure the logo has your essence and looks like something that would represent your musical attributes and your personal brand. Your genre will play a part in the look of your logo, if you are doing psychedelic funk rock, you want it to be wild, colorful and funky so that you stand out. It has to be as unique as your music. One way to engage with your social media followers is to ask them what they think is hot. Now you do run the risk of either A) nobody responds (I hate it when that happens) or b) the answers are so all over the place that it confuses you even more. The idea here is just to get the engagements, talk to them, and you might find gold in some of the answers, it’s worth a shot. Now let’s face it, for those solo artists that have logos it is usually either their name done in a really cool memorable font, like Sisqo

or their initials. You don’t want a lot of different images, even if you are a band, remember, it’s a logo, not an art project, keep it simple, memorable and creative. You want it to look good on your merch like a hat, phone cover, or a tee shirt. Lastly, if you do decide on an image, make sure you either pay for it, or use a stock image, the last thing you want is to get into a legal battle over your new cool logo. Oops almost forgot, be sure that it’s an image or font that looks good across all devices, phone, tablets and computers. That’s the world we live in now, might as well play to win! 

Johnnie Walker, Robert N. Johnson and I are back tomorrow live Clubhouse tomorrow. We come back with a good one, Relationships, who needs em? You will learn a lot from this one because the music business is really the relationship business. “Untold Tales of the music industry.”  Click and save the link, and come join the conversation. 

This week's #IAOTW - Indie Artists Of The Week - MrTJ Miller - With a throwback baritone vocal reminiscent of Joe Williams, MrTJ Miller, aka Scatman, is set to burst onto the scene as a jazz vocalist. Ironically MrTJ has been in the record business for more than 20 years in marketing; now it’s his turn to sing. And, fyi, I go by MrTJ because of that other famous guy out there named TJ Miller 😆 Click on my name, go to the website and take a listen, trust me you want to hear this!!

For more information on this or to hire Unda The Hat as your brand or label consultant send a message via undathehat.com. See you next Tuesday.

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